The Uncomfortable Truth About Sales Training
Here’s something rather awkward about the sales training industry: most of it teaches you to fight against human psychology rather than work with it. It’s rather like teaching someone to swim by explaining water resistance. Technically accurate, but missing the rather more important point about how bodies actually move through liquid.
I’ve spent 24 years studying what actually influences human behaviour. Not through sales seminars in hotel conference rooms, but through the considerably more revealing lens of hypnosis and neurolinguistic programming. The insights are rather different from what you’ll find in traditional sales training, and considerably more useful.
The reason is deliciously simple: hypnosis reveals how people actually make decisions, not how they think they make decisions. And the gap between those two things is where sales success actually lives.
Why I Resisted Creating This Course
I’ll be honest. I’ve resisted putting this knowledge into a course format for years. The market is drowning in sales training programmes, most of which recycle the same tired techniques with increasingly baroque terminology. Did we really need another one?
But I kept encountering the same frustrating pattern: intelligent, capable people struggling with sales not because they lacked knowledge, but because they’d been taught techniques that fundamentally misunderstand how influence actually works.
They’d memorised closing techniques that make customers uncomfortable. They’d learned rapport-building methods that feel forced and artificial. They’d adopted “power language” that makes them sound like they’re auditioning for a timeshare presentation.
Worse, they’d absorbed the toxic belief that sales requires a particular personality type (extroverted, aggressive, naturally charismatic) and if you don’t possess these qualities, you’re destined to struggle.
Absolute nonsense, of course. But damaging nonsense that keeps perfectly capable people from succeeding.
What 24 Years of Hypnosis Taught Me About Sales
Working as a hypnotherapist provides rather unique insights into how human decision-making actually functions. When someone is in hypnosis, you observe their unconscious decision-making processes directly, without the usual conscious rationalisations that obscure what’s really happening.
What I discovered over thousands of sessions is this: people don’t buy for the reasons they think they buy. They don’t respond to the techniques they’re supposed to respond to. And the things that actually influence behaviour are often completely invisible to traditional sales training.
For instance, rapport isn’t something you “build” through mirroring body language. That’s the sales training equivalent of painting by numbers. Real rapport happens at the unconscious level through vocal tonality, emotional resonance, and genuine presence. You can’t fake it, but you can learn to access it naturally.
Similarly, objections aren’t barriers to overcome through clever verbal judo. They’re information about unconscious concerns that need addressing. When you understand what someone is actually saying beneath their stated objection, the path forward becomes obvious.
The most powerful influence techniques used by hypnotists aren’t manipulative tricks. They’re ways of communicating that bypass conscious resistance and speak directly to the unconscious decision-making systems that actually control behaviour.
The Psychology That Sales Courses Ignore
Traditional sales training operates on a rather naive model of human psychology: present features and benefits, overcome objections, ask for the sale. It’s logical, sequential, and almost comically ineffective with sophisticated buyers.
The reason is straightforward: people don’t make decisions logically. They make them emotionally and unconsciously, then use logic to justify those decisions after the fact. This isn’t a flaw in human reasoning. It’s how our brains are actually designed to function.
Your unconscious mind processes approximately 11 million bits of information per second. Your conscious mind manages about 40. When someone makes a buying decision, their unconscious has already decided based on factors they can’t articulate: trust, emotional resonance, unconscious associations, social proof processed below awareness.
The conscious mind’s job is to construct a logical narrative that explains why this decision makes sense. This is why people can tell you they bought something “because it had the best features” when actually they bought it because they liked the salesperson, or it reminded them of something positive, or it simply felt right.
Understanding this changes everything about how you approach sales. You’re no longer trying to convince the conscious mind through logical argument. You’re creating the conditions for the unconscious mind to feel comfortable making the decision it already wants to make.
What Actually Works (And Why)
The techniques that actually influence behaviour share common characteristics: they work with unconscious processes rather than against them, they feel natural rather than performed, and they’re based on genuine human connection rather than manipulative tactics.
Unconscious Rapport happens when you’re genuinely present with someone rather than mentally rehearsing your next clever line. Your mirror neurons automatically synchronise with theirs, creating connection at a neurological level. This can’t be faked, but it can be learned by removing the internal interference that prevents it from happening naturally.
Language Patterns that bypass resistance don’t sound like “sales language”. They sound like natural conversation whilst simultaneously directing unconscious processing. Embedded commands, presuppositions, and strategic ambiguity guide thinking without triggering the defensive reactions that obvious persuasion attempts create.
State Management might be the most overlooked element of sales success. Your internal emotional state dramatically affects how others perceive and respond to you. Confidence, enthusiasm, and calm certainty are all states you can learn to access on demand rather than hoping they show up when needed.
Reading Unconscious Signals allows you to calibrate your approach in real-time rather than following a predetermined script. When you can observe micro-expressions, tonal shifts, and physiological responses, you know exactly what’s happening beneath someone’s conscious awareness.
These aren’t techniques you learn intellectually. They’re skills you develop through understanding and practice. Rather like learning to drive, the initial conscious effort gradually becomes unconscious competence.
Why This Isn’t Another Sales Course
I’ve structured this material fundamentally differently from traditional sales training because the goal isn’t teaching you scripts to memorise. It’s developing your natural influence capabilities by removing the interference that prevents them from expressing themselves.
The course combines sales methodology with hypnotic influence principles, creating an approach that’s simultaneously more effective and more ethical than conventional techniques. You’re learning how to help people make good decisions rather than how to pressure them into bad ones.
Each module builds on previous learning, with knowledge boosters that reinforce key concepts through spaced repetition (the most effective learning methodology available). But more importantly, the material addresses both the conscious techniques and the unconscious patterns that determine whether you’ll actually use them.
Because here’s the thing about sales training that nobody discusses: knowing what to do and actually doing it are entirely different propositions. Most sales training fails not because the information is wrong, but because it doesn’t address the unconscious blocks that prevent implementation.
If you experience sales anxiety, this course includes hypnosis recordings specifically designed to eliminate the unconscious patterns creating that anxiety. If you struggle with rejection sensitivity, we address that directly. If you can’t seem to make yourself do the prospecting activities you know you should do, we identify and resolve whatever unconscious resistance is operating.
The Unusual Economics of This Course
Here’s where I need to address the rather peculiar pricing situation directly. The material in this course represents 24 years of accumulated expertise combining sales mastery with hypnotic influence. Knowledge that’s generated millions in revenue for clients and provided the foundation for a successful practice.
The commercial value is substantial. I charge £150 per hour for individual sessions, and private training for this material would easily command several thousand pounds. The original price point reflected that value: £3,187.
But there’s a rather significant problem with charging premium prices for online courses: the people who would benefit most often can’t afford them. Young salespeople early in their careers. Small business owners operating on tight margins. Career changers trying to develop new skills.
So I’ve made what my accountant considers an inadvisable decision: reducing the price to £147 whilst maintaining the exact same comprehensive content, unlimited lifetime access, and personalised email support.
This isn’t a “limited time offer” designed to create false urgency. It’s a genuine decision about accessibility. The material is too valuable to keep locked behind premium pricing that excludes the people who need it most.
What You’ll Actually Get
The course contains everything I wish someone had taught me when I started: the unconscious influence techniques that actually work, the psychological principles that explain why they work, and the practice protocols that develop unconscious competence rather than conscious knowledge.
You’ll learn how to create instant rapport that feels natural rather than forced. How to identify and address unconscious objections before they’re voiced. How to use language patterns that guide thinking without triggering resistance. How to access confident states on demand rather than hoping you feel good during important conversations.
More importantly, you’ll understand why these techniques work, enabling you to adapt them to any situation rather than following rigid scripts. Real sales mastery isn’t memorising responses. It’s understanding principles deeply enough to respond naturally to whatever arises.
The hypnosis recordings address common unconscious blocks: sales anxiety, rejection sensitivity, self-doubt, and the various unconscious programmes that sabotage even knowledgeable salespeople. These alone would justify the course investment for many people.
You’ll also receive email access to me personally for questions and guidance. Not automated responses or junior support staff. Actual personalised assistance from someone who’s both used these techniques extensively and trained others to use them successfully.
Who This Actually Helps (And Who It Doesn’t)
This material works exceptionally well for intelligent people who’ve struggled with traditional sales approaches because those approaches never felt authentic. If you’ve ever thought “I could never do sales because I’m not that kind of person,” this course is specifically designed for you.
It’s equally valuable for experienced salespeople who’ve plateaued using conventional techniques and suspect there must be a better way. There is, and it’s based on understanding psychological principles that most sales training completely misses.
However, this course won’t help people looking for quick manipulation tactics or “closing secrets.” If you want techniques to pressure people into buying things they don’t want, you’ll be disappointed. This material is about ethical influence based on genuine connection and mutual benefit.
It also won’t help people who aren’t willing to practice and implement. Knowledge alone changes nothing. Applied knowledge changes everything. The material requires engagement, practice, and genuine interest in developing mastery rather than collecting certificates.
The Unexpected Benefits
Students consistently report benefits beyond improved sales results. The rapport and influence skills transfer to every area of life: relationships improve, negotiations become easier, difficult conversations feel manageable, and general confidence increases markedly.
Understanding how unconscious influence works makes you simultaneously more effective at influencing others and more resistant to manipulation yourself. You develop awareness of techniques being used on you, creating genuine agency rather than unconscious reactivity.
The hypnosis recordings often resolve issues that extend well beyond sales. Anxiety, self-doubt, and imposter syndrome decrease naturally as the unconscious programmes creating them are addressed directly.
Several students have mentioned that learning these principles fundamentally changed how they understand human behaviour, improving their leadership, parenting, and personal relationships. Influence skills aren’t just professional tools. They’re life skills that enhance virtually every human interaction.
Why Now Matters
I’ve deliberately avoided creating false urgency through “limited time offers” or artificial scarcity. The course exists, the price is set, and it’ll remain available for the foreseeable future.
However, there is genuine urgency around the opportunity cost of not developing these skills. Every sales conversation you have without understanding unconscious influence principles is a missed opportunity. Every client interaction hampered by sales anxiety or ineffective techniques represents unrealised potential.
The difference between mediocre and exceptional sales performance compounds dramatically over time. Improving your close rate by even 10% creates exponential income differences across months and years. The faster you develop genuine influence mastery, the greater your lifetime career earnings become.
More importantly, struggling with sales creates chronic stress, damages confidence, and prevents you from serving people who genuinely need what you offer. The psychological cost of ineffective sales approaches extends well beyond lost income.
A Rather Unconventional Invitation
I’ve tried to write this without excessive salesmanship because I find aggressive marketing tactics rather distasteful. Rather like being pressured into buying something I don’t want makes me less likely to buy, not more.
If this material sounds useful for your situation, brilliant. If not, equally fine. I’m genuinely not trying to convince you of anything beyond this: influence is a learnable skill, sales anxiety is an addressable pattern, and understanding how humans actually make decisions changes everything about how you approach persuasion.
The course exists at https://ofrightmind.com/product/influence-anyone-accelerate-your-sales-instantly/ for anyone curious enough to explore further. The investment is £147 for lifetime access to everything: modules, recordings, support, and future updates.
No payment plans, no upsells, no high-pressure tactics. Just comprehensive material based on 24 years of studying what actually influences human behaviour, presented in a format designed for genuine learning rather than credential collecting.
If you decide to enrol, I look forward to working with you. If not, I hope you’ve at least found this exploration of unconscious influence principles interesting.
Either way, I wish you genuine success in whatever you’re attempting to achieve.
Andrew Arbuthnot
Of Right Mind
Bangor, Northern Ireland
P.S. The single most common feedback I receive from course students is “I wish I’d found this years ago.” The second most common is “This is nothing like other sales training I’ve tried.” Make of that what you will.
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